Description
Our system
You simply answer a short series of questions about your skin and hair type, lifestyle, environment.Is your skin oily or dry in certain areas? Are you sensitive to any specific ingredients? Is your biggest concern developing fine lines, fading dark spots, or something else entirely? After responding to our guided questions, based on your results, we build your grooming regimen.
Our system
You simply answer a short series of questions about your skin and hair type, lifestyle, environment.Is your skin oily or dry in certain areas? Are you sensitive to any specific ingredients? Is your biggest concern developing fine lines, fading dark spots, or something else entirely? After responding to our guided questions, based on your results, we build your grooming regimen.


How it works


No commitment
Get a complimentary complete guide on your email on how to treat your type of skin and hair. Even if you do not want our products now, we still provide that for free.

Too easy
There are trillions of possible formulations, but there is only one that works for you. Once completed, your formulas will be delivered right to your door along with a personalised scheme explaining how to use them.

Never run out
We use your data to predict when you'll run out of products and send you your new batch. That way you never have to worry
Easy online consultation
We used study-backed research to develop an algorithm that identifies the right ingredients for your body chemistry, skin type, and lifestyle. All you have to do is answer a few questions
Lab instant mixing
We mix the perfect ingredients for you on spot so you get a product that's entirely made for you
Try it risk-free
Tell us about your results using Our Refine form so we can continue to tailor the products for a perfect fit
About
Mission
Ingredients
Suitable
Usage
Personalised skincare, individually made through AI customisation technology and natural ingredients, backed by science. By performing this deep level of diagnosis and providing tips for your skincare and haircare routine, we can help you better manage your daily skincare routine, and ultimately help improve the health and beauty of your skin&hair.
Create a grooming routine for you personalized to your lifestyle, habits and needs.
Over 1000 oils and extracts to choose from
The products will be specially formulated for your skin&hair type.
We find the products you actually need, taking into consideration over 50 factors then customize each product for a perfect fit. Each one’s made with clean ingredients and bottled fresh to order.
Ryan Austin –
When my wife gave this to me i felt really special lol. She explained that is custom made for my hair and skin and i answered all te questions on the quiz very excited. I am so glad she had this ideea cos these stuff are really good and it feels like they actually improve my skin.. And i chose a divine smell, woody
Teddy R –
This test has helped me know a lot about my skin and hair and when i got the products i was pleasantly surprised to see the quality
Xavier W. –
This personalised set was amazing for me. I was able to choose my favorite scent, they formulated the cream and the beard and hair oil according to my answers and they work wonders. I got the subcription and i’m constantly getting them. Thanks guys!
Cole Davis –
The products Primal offers are great. They’re simple and easy to use, especially for a busy guys like me
Alexander –
I’ve been using a personalised set for a month now and i can tell the difference between this and the brands i tried before. I will give a 5 stars but after 6 months, if i see a very big difference in the way i look
Dylan Max –
I will give a 5 stars for the products, they really did my skin good, a 4 stars for delivery because i waited a bit, a 5 stars for the customer service but a 3 stars for the price. It is a bit expensive for my wallet but i still make an effort and get it
George Taily –
In terms of results, it’s better than some regimens I’ve tried but it is a bit pricey for me
Mason N –
Primal made the process super simple. Everything from signing up to using the product to renewing has been easy and straightforward. And the products work great for my skin and hair. And beard
Travis K. –
I was loosing a lot of hair and since i started this personalised package i noticed a big change. Less hair strains lost and the hair looks a bit fuller
Amelia –
I got it for my son and he loves it. Not so many hair problems anymore
Phill C –
I had empty patches in my beard and after i used the beard growth oil for 2 months, i noticed the patches are barely there. And the smell of this oil is amazing, i got the cologne, sophisticated type
Max David –
I very much enjoy the idea of having a whole skin care routine with step by step stuff on what to do and so on. Makes it easy for me
Natalie Jane –
Taking the quiz was cool and waiting for the result was awesome haha. I did not buy the products yet, it’s for my husband and his birthday is in 4 months so i’ll buy them then
Maazin S –
Good products, too expensive for me to buy it every month. But would definetely give it as a present to a dear person or my boss. The quality is impressive
Tyler Blake –
I took the test and i did get the product recommendations but didn’t buy them yet, still thinking about it. But what i do lie is that even if i didn’t buy anything from them, they still sent a free personalised step by step guide on how to improove my hair, skin and so on, on my email. That tells me they are a serious company and i will surely buy from them
William Oscar –
I have such a bad type of skin and these products do NOT make me break out and I saw results within two wees of using it!
Jimmy B –
Skin looked much tighter and healthier
Sam Sal –
I rarely give reviews, but this one i believe is worth the effort because I feel this brand is doing something different for us men! I made the test, got a bunch of questions easy to answr about me, my skin, my hair, body, my habits and so on and also the scent i prefer and they made me a dedicated package. I got just 3 of the products because i wanted to try first and i am hooked. I will buy the whole package next month!!
Mateo Angel –
Awesome ideea to do this for men. Maybe i’ll also try it in the future
Charlie –
I have very sensitive skin so it’s reaaaally hard to find products that don’t break me out or cause even more redness. My mom got this set for me and every single product is perfect!
Everett D –
I can already see new hairs growing where i had the empty spots in my beard. Very satisfied!
Greg I –
Bought it as a gift for my brother.had a really bad start with shipping but they resolved all the issues and i could get it in time and my bro loves them
Lucas –
I love that my skin and hair significantly improved ever since I started using these products, like a month ago, but hate how expensively they are. I am just not a very rich person and i am struggling a bit with buying these every month
Luke Stanley –
I have extremely sensitive skin and these products don’t irritate my skin! And i never broke up after using them for a month
Juan M –
I just got my second bpx today. I would like to change the scent for the next time. Not quite my favorite. I chose the warm one and it’s too sweet for my tastes.
primaly –
Hi Juan!
Just drop us a message with your order number and we will help you adjust the formula for you
Have an amazing day,
Primal Y
Jayden –
I love this set! I have very sensitive skin and I have been using everything for a month now and i have no breakouts! My skin is so nice and healthy!
Rahim –
Love this and the whole experience has been personalized, seamless and easy. Highly recommended for any guy looking to step to their skin and hair care routine.
Leo Henry –
I used the set i got for a week and didn;t notice any dramatic change, Still waiting
Paolo R –
I really enjoy all the products, they are effective but gentle on my skin and feel like they guessed exactly what i needed
Kevin T –
I am leaving this review especially for the personalised beard oil from the set. It is one of the best beard oil i have ever tried and it smells like heaaaaven! And the smell last the whole day
Zahub S –
Not seeing a big difference yet. Had the products for about 1 week so far
Harrison Theo –
I hardly leave reviews, but this stuff is seriously amazing. I had acne and also a very dry skin and after 3 months of constant use (yes, i used it everyday because i was sure it’s gonna work) i got rid of both. Amazing sh*t!
Jamie Alex –
This type of personalised set is great for a begginer like me and for sure for other dudes. Cool stuff!
Tom –
Easy to use, good customer service and i never run out. Good job!
Reggie Harley –
I just wanna change the smell of it and maybe also get the hair treatment this month. I didn’t get it the last time and the other products i tried are good. Can anyone help me with that?
primaly –
Hi Reggie!
I am glad you like the set you got. You could send us an email with your order number and we will help you out asap
Best,
Primal Y team
Thomas Evans –
Very simple to follow the regimen, for anybody! I have tired several products but these are simply the best. I saw results in a couple of days & I’m not exaggerating either.
hugo Patrick –
I got to be honest. I never used expensive fancy skincare and this concept of personalised skincare was science fiction for me. I saw an ad, said i should try and oh boy i can tell you i don’t feel sorry i did. I will never go back to Nivea boys :))
Sunny M –
I received mine, but i don’t like the smell. I chose woody but it’s strong for me. I would like to change the smell if that is possible for the next package. Let me know asap!
primaly –
Hi Sunny!
Sure thing. Just send us an email with your order number and we will make the change for you
Cheers,
Primal Y
John Stephens –
I liked their whole approach, i like the feel of the creams and beard oil but what i didn’t like was the scent i chose. I was expecting something else. I will try a different one next time
Muhammad –
I like your stuff. Every product is great. Wish the product size is bigger
Liam Jesse –
I liked this personalised skincare and haircare ideea and i tried to see if they matched the reality and they did! I also got like a full on regimen on my email with what i should do to improove my face, body and hair and that was complimentary. I did not buyu anything yet and they sent me that. Thanks guys, i will consider getting it in a month or so!
Steven S –
My beard looks great after i used the personalised beard oil for flaky and dry skin. Those days are gone, man!
Daniel Luigi –
The only products that have worked with me for visible results