The story of 2 generations
Our history began 2 generations ago, with the foundation of our family's workshop. And, as the years passed, what was once a workshop began to develop into a full factory. But, as we found our place in the cosmetics industry, we were intrigued by the lack of personality in the cosmetic products. Through trial and error, we managed to create a fully customised grooming routine.
Backed by science
Our expertise comes from three main sources: nature, science and feedback from the community. The effectiveness of our treatments is guaranteed by the use of Artificial Intelligence, which analyses your skin type and concerns, your perfume preferences, lifestyle, living environment and constant changes.
We use only natural vegan ingredients, each of them backed by scientific studies. We pride ourselves by concocting formulas that don’t used toxic chemicals, they are non-gmo, non-comedogenic, free from parabens, phthalates, fillers, silicones, sulfates, aluminium and gluten.
Why we do it
In cosmetics, there are a lot of complicated active ingredients, which are highly marketed and often proven to not be very effective on the skin. They are often misused in cosmetics: diluted, preserved, poorly extracted, etc. At Primal-Y they are sublimated by their freshness. The extracts, essential oils and virgin oils are received in small quantities at the laboratory and incorporated in the last moment in the formulas. We rethought “mass production” and created something unique, that’s made for YOU.